Tenure Track Position in Media Audience Analytics

TheCreativeSchool-RTA Media

Posted: December 9, 2021
Deadline to Apply: Monday, February 21, 2022

Located in downtown Toronto, the largest and most culturally diverse city in Canada and on the  territory of the Anishinaabeg, Haudenosaunee and the Wendat Peoples, the RTA School of media in The Creative School at  Ryerson University invites applications for a tenure track position at the rank of Assistant Professor effective July 1, 2022 subject to final budgetary approval. 

The successful candidate will engage in a combination of teaching, scholarly research or creative activity (SRC) and service duties while maintaining an inclusive, equitable, and collegial work environment across all activities. 

Teaching duties will entail teaching at undergraduate and graduate levels, supervision and mentoring of students and curriculum development. The successful candidate will teach courses focused on media audiences and media analytics, such as RTA 912 Media Audiences, RTA801 Discoverability and Distribution, and RTA 989 Emerging Media Markets/Entrepreneurship. They will develop curricula focused on understanding media industry audiences in ways that help students build their capacity to connect content with audiences through data analysis.  

The successful candidate will further pursue a strong, innovative research program that advances knowledge in audience data analysis and its use in media industries, and embeds equity, community and inclusion (ECI) perspectives and strategies in data analysis. The candidate will establish a high-impact research program that will include externally funded projects and that produce widely disseminated research on media audiences which can complement and expand existing research in the Audience Lab.  

The service responsibilities of RTA faculty members include serving on committees (such as curriculum, hiring, or ECI) and participating in other administrative activities related to the school’s undergraduate and graduate programs. The candidate will also help to ensure the school maintains an inclusive, equitable, and collegial environment. 

RTA School of Media is seeking a media audience researcher with expert knowledge of contemporary computational research practices. The successful candidate should have a broad understanding of audience research (both current and historical) and be able to address the ethical, social and cultural dimensions of their research on media audiences. They should be a specialist in using analytics in audience market research for the media industries—including television and interactive media—and teach courses in these areas.   

We will prioritize candidates with professional experience in the area of audience research. A Master’s degree in Communications, Media Studies, Data Science, or a related field is required; a PhD is preferred.

In addition, the successful candidate must present evidence of: 

  • expert knowledge of audience analytics market research, including current issues, best practices, and industry challenges related to data interpretation; 
  • practical understanding of how to collect, analyze and interpret data relating to media audiences;
  • understanding of the impact of data on audience market research and other aspects of media industries; 
  • broad knowledge of audiences across a variety of entertainment media platforms; 
  • a commitment to promoting more inclusive industry practices and supporting content creation by those from equity-deserving communities; 
  • an accomplished professional background in audience research for media industries, with experience in professional and cross-platform audience research and audience analytics; 
  • a proven capacity to synthesize and critically reflect on audience issues and understand how they influence media production practices and trends, and engage students in learning to do the same;
  • experience teaching or with professional presentation or leading professional education; teaching experience outside the academic environment will be considered; 
  • a capacity to produce ethical, dynamic, focused research in the area of audience research and data analytics, which possesses the potential to influence public policy and industry practice and attract external funding; 
  • demonstrated ability to collaborate with colleagues and provide leadership in project teams;
  • commitment to our values of Equity, Diversity, and Inclusion as it pertains to service, teaching, and scholarly research or creative activities, including a demonstrated ability to make learning accessible and inclusive for a diverse student population; and 
  • an ability and willingness to contribute to the life of the RTA School of Media  and the University through collegial service.  

Our committee recognizes that scholars have varying career paths and that career interruptions can be part of an excellent academic record. Candidates are encouraged to provide any relevant information about their experience and/or career interruptions. 

This position falls under the jurisdiction of the Ryerson Faculty Association (RFA) (www.rfanet.ca). The RFA collective agreement can be viewed here and a summary of RFA benefits can be found here.

Ryerson University

Serving a highly diverse student population of over 45,000, with 100+ undergraduate and graduate programs built on the integration of theoretical and practical learning and distinguished by a professionally focussed curriculum with a strong emphasis on excellence in teaching, research and creative activities, Ryerson is a vibrant, urban university known for its culture of innovation, entrepreneurship, community engagement and city-building through its award-winning architecture. 

RTA School of Media

Established in 1953 as the School of Radio & Television Arts, the RTA School of Media is a creative innovation hub of broadcasting, media, transmedia, gaming, interactive design and hybrid mobile production. Recognized by the Hollywood Reporter as one of the world’s top 15 media production schools, RTA offers three academically rigorous undergraduate programs in media production, new media and sports media and a graduate program in media production. The school attracts and nurtures innovative, creative, and entrepreneurial students. Its faculty is a diverse mix of highly regarded creative practitioners, innovators, and researchers committed to educating tomorrow’s industry leaders, thinkers, artists, storytellers and scholars. The faculty prides itself on the excellence of its production practice, research and on the quality of its teaching. 

Research and creative areas range from critical media theory and production to experiential media, transmedia, interaction design and media entrepreneurship. We are interested in candidates that will contribute to our existing research and teaching strengths by bringing innovative and diverse perspectives and experiences to the school.

Working at Ryerson

At the intersection of mind and action, Ryerson is on a transformative path to become Canada’s leading comprehensive innovation university. At Ryerson, we firmly believe that equity, diversity and inclusion are integral to this path; our current academic plan outlines each as core values and we work to embed them in all that we do. 

Dedicated to a people first culture, Ryerson is proud to have been selected as one of Canada’s Best Diversity Employers and a Greater Toronto’s Top Employer. We invite you to explore the range of benefits and supports available to faculty and their families, including access to our diverse faculty and staff networks

Visit us on Twitter:  @RyersonU, @RyersonHR, @RyersonVPFA and @RyersonECI and our LinkedIn company page.

Ryerson is committed to accessibility for persons with disabilities. To find out more about legal and policy obligations please visit the accessibility and Human Rights websites.

Ryerson University welcomes those who have demonstrated a commitment to upholding the values of equity, diversity, and inclusion and will assist us to expand our capacity for diversity in the broadest sense. In addition, to correct the conditions of disadvantage in employment in Canada, we encourage applications from members of groups that have been historically disadvantaged and marginalized, including First Nations, Métis and Inuit peoples, Indigenous peoples of North America, Black-identified persons, other racialized persons, persons with disabilities, and those who identify as women and/or 2SLGBTQ+. 

How to Apply

Applicants must submit their application online via the Faculty Recruitment Portal (click on “Start Application Process” to begin) by February 21, 2022. The position will remain open until filled. The application must contain the following: 

  • a letter of application; 
  • a curriculum vitae; 
  • a statement of research interests;
  • a diversity statement;
  • a teaching dossier and results of teaching evaluations; and
  • names of three individuals who may be contacted for references.


Please note that all qualified candidates are encouraged to apply; however, applications from Canadians and permanent residents will be given priority, in accordance with Canadian immigration regulations. Candidates must therefore indicate in their application if they are a permanent resident or citizen of Canada.  


Any confidential inquiries about the opportunity can be directed to the DHC Chair [Dr. Alexandra Bal] at [abal@ryerson.ca]. 

Indigenous candidates who would like to learn more about working at Ryerson University are welcome to contact Tracey King, Miigis Kwe, the Indigenous Human Resources Lead and the Founding Co-Chair of the First Nations, Métis and Inuit Community Group at t26king@ryerson.ca. 

Black identified candidates who wish to learn more about working at Ryerson University are welcome to contact Shurla Charles-Forbes, Black Faculty & Staff Community Network at shurla.charlesforbes@ryerson.ca.   

For any confidential accommodation needs in order to participate in the recruitment and selection process, please contact Aneka Olbino, HR Advisor at aolbino@ryerson.ca


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